Boldness, intensity, joyful luminous flowers, intimacy and cheekiness Rising global awareness of ecological issues has seen the development of a number of different commitments to respect the planet. The commitment to sustainable development marks a real shift in the market and not just a fad. Rechargeable bottles are increasingly common on perfume shop shelves. Most…
After a 2020 year pending due to the health crisis, the expected new masculine fragrances of major players were finally launched in 2021. Scandal for Men by Jean Paul Gaultier, H24 by Hermès, Phantom by Paco Rabanne Brands still intensify their original fragrance versions using qualifiers such as “intense”, “elixir”, “extreme” and “perfume extracts”. Scandal…
The global health crisis has awakened our instinctive need to enjoy life and make the most of every minute. We’ve become more aware of how important it is to sense and feel things, and (re)discovered that our sense of smell is vital to make us feel alive! Here we take a look at how the…
In this booklet, Parfums Plus is pleased to present you the latest trends in fine fragrance for 2019. Discover the current context analysis. Which new launches of the beginning of the year have catch our attention Successful accords, fragrance inspiration and opportunities to seize.