After a 2020 year pending due to the health crisis, the expected new masculine fragrances of major players were finally launched in 2021.
Scandal for Men by Jean Paul Gaultier, H24 by Hermès, Phantom by Paco Rabanne
Brands still intensify their original fragrance versions using qualifiers such as “intense”, “elixir”, “extreme” and “perfume extracts”.
Scandal Gold Intense Version by Jean Paul Gaultier, Sauvage Elixir by Dior, One Million Elixir by Paco Rabanne
There is also a great ecological awareness. Refilling is the new chic. As Giorgio Armani claims it: “Your fragrance bottle is designed to last, refill it”.
My Way Intense by Giorgio Armani, Scandal pour Homme by Jean Paul Gaultier.
In the current wish of transparency, more and more natural ingredients are sourced, and sometimes even upcycled.
In the fragrance Idôle Aura, the rose comes from a solidarity partnership in Turkey and the vanilla from another one from Madagascar.
New launches and current trends
Parfums Plus has identified no more than five major trends for the beginning of 2022:
- Garden Party
- Dare To Be Bold
- Red Velvet
- Depths Mystery
- Ace of Spades
If you want to know more about it, feel free to contact us, we will share our complete trend analysis and send you our new fragrance collection.