Can you tell us something about your career at Parfums Plus?
Riadh BEN MUSTAPHA:
It’s an honour for me to be part of Parfums Plus Team which is considered as one of the fast-growing companies in the fragrance industry. These past two years since the opening of Dubai office have been challenging because of the current situation around the world and in the region due to the pandemic of COVID.
What does your work involve?
Riadh BEN MUSTAPHA:
As a regional manager, my main responsibility is to lead the business development of Parfums Plus within the Middle East. One of my goals is to diversify our customers base and explore new business opportunities in the fragrance market by establishing strategic alliances with different partners.
What are your ambitions for Parfums Plus in 2022?
Riadh BEN MUSTAPHA:
My ambitions for Parfums Plus are to become one of the leaders in the perfume industry in the area. I wish to be the perfect added value to our clients supporting them in launching successful products on the market.
What are your customer relations based on?
Riadh BEN MUSTAPHA:
My relationship with our clients is based on reliability, trust, confidence, and quick answer to their needs.
What would you say are the strong points of Parfums Plus?
Riadh BEN MUSTAPHA:
The greatest strength of Parfums Plus is its employee’s expertise – professional who understand very well our clients’ requirements. Indeed, our perfumers and evaluators who work at our main office based in France know very well our market’s needs.
What are you most proud of achieving since you started at Parfums Plus?
Riadh BEN MUSTAPHA:
I am proud to have successfully penetrate many new markets and gain the trust of many clients despite the competition in the market.
Any last words?
Riadh BEN MUSTAPHA:
I will be present at the Beauty World Saudi Arabia from 21st until 23rd of March in Riyadh, KSA. I will be delighted to meet you!
